We’ve all been familiar to the basic as well as the so called old school techniques in internet marketing. Ad banners like the ones we see on those famous websites have proven itself to be pretty effective throughout the years. We could say that almost in all aspects using ad banners for internet marketing is really a great way to advertise your products and service but it totally fails to some extent when we talk about it in terms of affordability specially in the case of small online businesses. With more and more internet shops demanding for these ad spaces the more the prices steepen.
Though this has been the case one thing that separates internet marketing to the usual medias like television, print and radio is the fact that it evolves really fast. Though ad banner marketing strategies have been here for years it’s amazing that there were already new online marketing innovations available. Pretty different when we juxtapose it to the usual medias since there isn’t really new in terms of strategies from them.
One of the recent and more interesting innovations in online/internet marketing is social media marketing. Some people consider this as a derivative or an answer to the problem of costs from the usual online marketing strategies.
What makes it special and what makes it an answer to the problems in costs is because it uses the free available resources in the internet like social media sites (facebook, friendster, multiply and others) as a tool for marketing. Other than that if you have some money, you could hire a professional social media marketer to do the job for you but that is totally optional since you could do the whole marketing process all by yourself.
With this new development in internet marketing more and more people with online businesses will get a chance to level the playing field in the market and of course we’ll be expecting to see more innovative, cheap and exciting ways to market products and services in the internet.