They say that one year in the online marketing world is like seven years in the bricks and mortar world. As someone who has been marketing online for well over ten years, I find it extremely hard to disagree with this wisdom. Marketing strategies and techniques that work well one day, seem to become obsolete in the blink of an eye.
With that in mind there are three innovations that are integral to almost every online business and many marketers, including myself, owe a great deal of our success to these all important marketing tools.
The lifeblood of any online business is email marketing. The ability to collect the email addresses of your target market and follow-up with new product updates, current sales and promotions, and keep your business fresh in the mind of your hottest prospects is extremely powerful. So powerful in fact, that the innovation of autoresponders is responsible for millions of dollars in online sales every single year.
Before blogs, it was extremely difficult to create website content. With the creation of blog software such as WordPress, you can now post your content to your website with the press of a button. You don’t even need to know HTML or how to even write code. If that wasn’t enough, the search engines love blogs and index their pages much faster and more efficiently than your standard static website.
Today, many people are profiting handsomely after creating popular blogs in niches such as politics, sports and celebrity lifestyles. In fact, an article on CNN just broke the news about several famous blogs run by stay at home moms being sponsored by none other than Wal-Mart.
That alone speaks to the far reaching power of blogging and the culture surrounding it.
Before PayPal, if you wanted to accept payments online, you needed to apply for a costly merchant account. This made it extremely difficult to get any online business off the ground.
Now from eBay to simple websites, marketers are making millions of dollars in profits that they otherwise never would have without PayPal.
Of course this list is only my opinion and while you may disagree with me, there is no arguing about the impact these three innovations have had on Internet marketing.